Anúncio da Yamaha 100 LS3 em 1974: "Complete o tanque da Yamaha 100 com menos de 15 Cruzeiros e ande 300 km."Anúncio da Honda XL 250 em 1974: "Atravessou a futura Rio Santos, de ponta a ponta."Anúncio da CASARINI & TUCANO em 1974 – "O mais rápido revendedor Yamaha." – R. Brigadeiro Galvão, 409 – fone 52-6757MOTO ESCOLA REBOUÇAS, em 1974 – R. Pinheiros, 24 e Fradique Coutinho, 636Em 1974 anúncio da Auto Moto Escola e despachante Orly – R. Brigadeiro Galvão, 644Anúncio Honda Motonwes em – Revendedor Autorizado Honda
revendedor Yamaha é a Moto Mania – Al. Barão de Limeira, 748Edmundo Mauricio Cerrê & Filhos e as jaquetas de couro em 1974Em 1974 – Moto Janda – revendedor HondaEm 1974 – Moto Janda – Revendedor Honda – "A maior revendedora de motocicletas da América LatinaEm 1974 – Capacetes Induma – "Pela primeira vez alguém faz tudo para você não levar na cabeça."Puro Sangue – Husqvarna em 1974 – Importador oficial – KJF Woll Maq. Equip.Em 1974 – GUARD RAIL – "É o maior e mais novo revendedor Yamaha em São PauloA Formula G dá mais aditivos prá voceê comprar seu puro-sangue Honda. É isso mesmo Milton Benite? Voce aparece na imagem do balanceador de rodas! Isso em 1974Honda Flamotor publicava o Flamotícias na revista Duas Rodas em 1974Moto Famosas Yamaha – Teodoro Sampaio, 958O DNER fazia campanha por segurança em 1974Yamaha Daytona, comércio e importação – R. Maria Antonia, 113, in 1974Trajes exclusivos para campeões em couro – D'Anello Criações, em1974Moto Carrera Yamaha Chegou, em 1974, na Rua dos Pinheiros, 570, em São Paulo
A lot happened in Brazil in 1974. Yamaha opened its factory in Guarulhos and started a new phase of the national motorcycle industry with the production of the first RD 50. Honda also already had its subsidiary, but still sold “only “Imported”, while BMW was represented in Brazil by Munich Trade Company and the off-road champions, HUSQVARNA were imported by KJF Wolff from Rio de Janeiro.
The official importer of BMW motorcycles in Brazil in 1974 was the MUNICH COMMERCIAL IMPORTADORA DE VEÍCULO LTDA
That was when the magazine 2 Rodas Motociclismo was born, with the Uruguayan rider Gustavo Cerdeña, constant visitor of the motocross and roadracing races here in Brazil, at the magazine’s front page. Gustavo rode a Maico and the photo was taken in a motocross race in Ribeirão Preto, won by “The Bull of Paraná” Nivanor Bernardi.
Cover of the edition number 1 of the 2 Rodas Motociclismo in July / August of 1974. The Uruguaian rider Gustavo Cerdeña, ridting a Maico, was the personage of the cover. The event happened in Ribeirão Preto, SP.
When a new business or new product is born, it is often necessary to have courageous advertisers to launch the first edition. Here are all the advertisers of issue number 1 of the magazine, who almost blindly bet on a successful recipe that, after more than 40 years, remains firm in Brazilian newsstands.
Jotas Snack advertising in 1974 – “There are only two!”
I am proud to say that I participated very closely in this story between 1982 and 1996, and that I am still have the editors and journalists as good friends after so many years.
Eliseo Domingos made the exhaust pipes in 1974 – at General Osório street.
Duas Rodas marked an era and continues making history!
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