Motos Classicas 70 presents Honda 440 Projeto H

Another national classic motorcycle is reviving. The project, created in the 80’s by the Honda dealer Projeto H, was like a collyrium for riders that looks for more sportiness in the original CB 400. Projeto H was headed by Gabriel Junqueira, and had among its collaborators the competition rider Jose Cohen, Which in addition to representing the dealer at the race tracks, was also an attendent at the shop during the week. Another personage in this story is the renowned journalist Caio Moraes, involved on this projet and that also confirmed his presence at the event.

The 1983 Honda CB 440 tunned by Projeto H, one of the main Honda Dealer at that time. Photo Motos Classicas 70

Projeto H was one of the most creative Honda Dealer at that time, a moment when it was necessary to be, because his competitors at Honda were tough. Projeto H has created some unique models, with special painting and technical improvements.

The race rider José Cohen took part at Honda CB 440 Project – Photo Motos Classicas 70 / Revista Moto reproduction – Editora Abril

At the same time (a littel earlier) Gabriel and Cohen presented also a Honda XL 300 Projeto H, based on the original XL 250 R original, but equiped with the Honda Mugen kit. The dealer was located at Pres. Juscelino Kubitschek avenue. That bike was at the front page of Duas Rodas magazine on December 1982, and Gabriel Marazzi and I (Carlãozinho Coachman) were the test riders. When we were at the dealer to pick up the XL 300, we heard an  emphatic warning: “Please, take care os this bike. It is the first one and the only ready to go. We will use it also for the advertising photos later.” – My answer was: “Don’t worry!”

Carlãozinho is the rider at the front page of December 1982 Duas Rodas issue, riding the Honda XL 300 Projeto H.

It turns out that Alphaville (our off road playground at the time) was dry and bland. The photos did not look the way we wanted. I looked at Mario Bock and said, “I’ll pass in that puddle of water, and you take the picture, see if you hit first because there is little water and I’ll throw everything out.”

Mugen still is nowadays of the greatest Honda engine tuning company.

Mario “out of focus” Bock hit a beautiful photo that ended up being the cover of that edition. But what the photo does not show is that I fell as soon as I got out of the puddle and almost hit Mario himself. The photo on the cover softened the scold when I returned the 300 with a small crumpled in the tank.

The North Coast Custom, by artist Jorge Luiz Perna was responsible for the restoration project.

This is just one of the many stories featured in Project H. You want to know everything about the Honda CB 440 of Ricardo Pupo, of Motos Clássicas 70, (www.motosclassicas70.com.br) recovered by the artist, Jorge Luiz Perna, from North Coast Custom ?

Classic Motorcycles 70 is a reference when it comes to the history of motorcycles in Brazil

So do not miss the meeting that will happen at bar LM09, that belongs to the journalist and rider Leandro Mello, which is located at Avenida Lavandisca, 519, Moema, São Paulo. Show up!

The bar LM09 has among the partners the well-known rider and journalist Leandro Mello, and has the motorcycles as the main theme.


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